How the guide is written

Written to help you choose.

Our editorial content

All editorial content on direct.guide is made by our editorial team to give travellers real value. It builds on personal experience from more than 25 years in travel and hospitality, on information from the places themselves, and on feedback from guests. The aim is to help you find the best possible fit, not the place that pays the most.

Our editorial team is responsible for what we publish.

Three kinds of pages

Partner pages

Built on the partner's own information: rooms, menus, activities, prices and booking links. Marked with a partner badge.

Places we have added ourselves

Written by us from public information and guest feedback. The place can claim the page for free and add its own details.

Guides and comparisons

Destination guides, seasonal advice and answers to the questions travellers ask before they decide.

How direct.guide earns money

direct.guide is free for travellers. Places can have a profile for free. Some partners pay a subscription for a richer profile or for their own AI agent from Xbrandify. For some bookings and products we earn a commission from the seller, and those links are labelled.

Partners are shown first in lists. The planner recommends what fits the traveller, and partner placements are clearly marked. No place can pay for praise or a better description.

How we use guest feedback

We look at what guests say in reviews and across channels, and at the questions travellers ask us. What guests repeatedly praise, and what they repeatedly mention as drawbacks, shapes how we describe a place.

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