Your guide to travel and free time

Find the right place.Plan it your way.

direct.guide recommends hotels, restaurants, activities and experiences in the Nordics and beyond, together with our network partners and the people who know each place. Tell the AI planner what you are looking for and it builds the trip with you: a tailored map, a day by day plan, and friends invited to decide together.

Start planningFor hotels and travel companies

Places in the guide

Places we recommend, and the partners behind them.

Network partners share their own facts, prices and availability with the guide. Other places we write about ourselves. We always mark which is which.

All places

Why direct.guide

One guide for the whole trip, and the free time around it.

01

A planner that knows the places

Ask anything and get answers with images, maps and real options, not a list of links.

02

Recommendations that fit you

A weekend, a long trip or a free afternoon. The guide suggests what suits you, including things that cost nothing.

03

Plan together

Invite the people you travel with and decide faster.

04

Book the best way

Partners link straight to their own booking. For other places we show the best available option, clearly labelled.

How the guide is written

Written to help you choose.

All editorial content is made by our editorial team to give travellers real value. It builds on personal experience from more than 25 years in travel and hospitality, on information from the places, and on feedback from guests, so you can find the best possible fit.

Read how the guide is written

The AI partner of hospitality

Run a hotel, travel company, restaurant or activity? Claim your profile for free.

Be part of what the guide recommends, in AI search, in Google and inside the planner, with your own content and a direct link to your own booking.

Claim your profile for free

Questions and answers

What is direct.guide?
A guide to travel and free time with an AI planner. It recommends places together with its network partners and helps you plan the trip.
Does it cost anything?
No. direct.guide is free for travellers.
How does direct.guide earn money?
From partner subscriptions and, for some bookings and products, a commission from the seller. Those links are labelled.
Who writes the content?
Our editorial team, based on our own experience, information from the places and guest feedback. Partner pages are built on the partner's own information.
Who is behind it?
Xbrandify (Your Brand Travel International AB), a Swedish travel tech company.