Happy Socks

Happy Socks at Drottninggatan 70 is a retail accessory shop in Stockholm’s Norrmalm district, selling the Swedish brand’s brightly patterned socks, underwear, and gift items. Happy Socks was founded in Stockholm in spring 2008 by entrepreneur Mikael Söderlindh and creative director Viktor Tell, whose designs helped turn everyday socks into colorful fashion accessories sold in more than 90 markets. The shop stands on central Drottninggatan, about 200 meters from Hötorget and Hötorget metro station, making it convenient during a shopping walk between Sergels torg and the city center. Its appeal lies in the concentrated selection of bold prints, seasonal collections, and playful collaborations associated with the brand rather than in the building itself. Listed hours are Monday through Friday 10:00–19:00, Saturday 10:00–18:00, and Sunday 11:00–17:00; weekday afternoons are generally the busiest.