A Day's March

A Day’s March at Kungsgatan 3 is the Swedish clothing brand’s first physical store, selling timeless menswear and womenswear including shirts, overshirts, merino knitwear, trousers, and other everyday staples. The company was founded in Stockholm in 2014 by Marcus Gårdö, Pelle Lundquist, and Stefan Pagréus, originally to offer well-made European-produced shirts at more accessible prices; womenswear was added in 2020. The store concept was designed by creative director Pelle Lundquist and interior designer Daniel Braconier, expanding from its original 70-square-metre space to 350 square metres through the connected basement. It stands on Kungsgatan in central Stockholm at number 3, near Hötorget and the city’s main shopping streets, and is notable as the location where the brand began its retail expansion. Opening hours are Monday through Friday 11:00–19:00, Saturday 11:00–18:00, and Sunday 11:00–17:00; the store can be contacted at +46 73 804 68 09.